Featuring many of the brand’s cult lines and hero products, the store has a similar residential design to the much loved US boutiques featuring oversized ornate chandeliers and with a colour palette focused around the brand’s signature pink.

To celebrate the London launch, a limited edition commemorative fragrance has been released which mixes violet leaves, mandarin and neroli flower. Retailing at the Westfield store alongside other best-selling brand fragrances such as Victoria’s Secret Angel, it has a romantic feel that’s been inspired by the Capital.

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here was a time when people flipped through Victoria’s Secret’s glossy brand catalogs itching to get their hands on Victoria’s Secret. Fast forward to the present, flipping through catalogs is replaced by scrolling of thumbs to view their product images. But the itch remains, more so than ever, to get their hands on the latest brand apparel.

Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content.

So what really is their secret? Or wait, is social media Victoria’s Secret? We’ve left no stone unturned in dissecting Victoria’s Secret’s social media strategy.

Overall social media strategy

Victoria’s Secret is one of the most followed brands across all major social media networks such as Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn. The brand maintains an active presence on social media with a killer content strategy that helps the brand add thousands of followers every day.

Victoria’s Secret has several reigning statistics to its name. The brand is a Fashion industry leader and is the 2nd most followed brand on Instagram after Nike with 68 million followers, while the brand’s Twitter account is the 6th most followed brand on Twitter with over 11 million followers.

We analyzed Victoria’s Secret’s primary social media profiles across Facebook, Twitter, Instagram, and YouTube for the period of January 01, 2018 to September 30, 2019. Here’s what we found out.

Instagram

This photo/video network has proven to be a great platform for brands to market their products. So it’s no wonder Victoria’s Secret is reigning on Instagram as the 2nd most followed brand with close to 69 million followers. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers.

Victoria’s Secret enjoyed a 17.9% growth in followers by gaining over 10 million new followers in the analyzed period—with an average of 32,000 followers added per day!